ADVANCES IN MACHINE LEARNING METHODOLOGIES FOR BUSINESS ANALYTICS, VIDEO SUPER-RESOLUTION, AND DOCUMENT CLASSIFICATION

<p dir="ltr">This dissertation encompasses three studies in distinct yet impactful domains: B2B marketing, real-time video super-resolution (VSR), and smart office document routing systems. In the B2B marketing sphere, the study addresses the extended buying cycle by developing an algorithm for customer data aggregation and employing a CatBoost model to predict potential purchases with 91% accuracy. This approach enables the identification of high-potential<br>customers for targeted marketing campaigns, crucial for optimizing marketing efforts.<br>Transitioning to multimedia enhancement, the dissertation presents a lightweight recurrent network for real-time VSR. Developed for applications requiring high-quality video with low latency, such as video conferencing and media playback, this model integrates an optical flow estimation network for motion compensation and leverages a hidden space for the propagation of long-term information. The model demonstrates high efficiency in VSR. A<br>comparative analysis of motion estimation techniques underscores the importance of minimizing information loss.<br>The evolution towards smart office environments underscores the importance of an efficient document routing system, conceptualized as an online class-incremental image classification challenge. This research introduces a one-versus-rest parametric classifier, complemented by two updating algorithms based on passive-aggressiveness, and adaptive thresholding methods to manage low-confidence predictions. Tested on 710 labeled real document<br>images, the method reports a cumulative accuracy rate of approximately 97%, showcasing the effectiveness of the chosen aggressiveness parameter through various experiments.</p>