BUSINESS MODEL INNOVATION AS A DRIVER OF TECHNOLOGICAL INNOVATION, ORGANIZATIONAL PERFORMANCE, AND COMPETITIVENESS IN IT SMEs: AN EMPIRICAL STUDY BASED ON IT SMEs IN AFRICA’S SILICON VALLEY

This research demonstrates the strong link between successful leadership and the development of creative company models. The study's findings show that many leadership aspects are critical for obtaining success in small and medium-sized businesses.

Providing staff with the proper tools, resources, and training opportunities is critical for enhancing productivity and morale. Furthermore, providing competitive salaries, benefits, and a happy work atmosphere assists in attracting and retaining great employees, which is crucial for

small company success.

The success of Computer Village Lagos serves as a model for aspiring entrepreneurs and countries seeking to replicate it. This dissertation introduces the Otigba Business Model (OBM), which was created by capitalizing on the success of the Computer Village. Entrepreneurs and

countries can use the OBM to develop innovative business models that emphasize a diverse range of products and services, strong partnerships, competitive pricing, a centralized location, excellent marketing, and an entrepreneurial culture. Businesses in the technology industry can achieve

success and thrive by leveraging these factors and embracing effective leadership.