Purdue University Graduate School
Thesis Final Jonathan Lawing.pdf (686.96 kB)

Does a Meat tax Trump Green Label Education Effects

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posted on 2019-08-14, 17:41 authored by Jonthan Webster LawingJonthan Webster Lawing
External cost from meat consumption raises an issue of possible government mechanisms toward mitigation. Economic theory provides a framework for determining the optimal set of mechanisms considering the associated benefits and costs. Such a theoretical development rests on the responsiveness of consumers to alternative mechanisms. Considering two mechanisms, a Pigouvian tax and green-label education, yields tandem theoretical optimal government mechanisms. Populating this theoretical model with empirically derived elasticities and other parameters provides an application. Results indicate education alone will likely not yield a high social-optimal level of mitigation. Instead, a Pigouvian tax will be required to move consumption toward a socially desired state.


Degree Type

  • Master of Science


  • Agricultural Economics

Campus location

  • West Lafayette

Advisor/Supervisor/Committee Chair

Dr. Michael Wetzstein

Additional Committee Member 2

Dr. Bhagyashree Katare

Additional Committee Member 3

Dr. Holly Wang

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