Purdue University Graduate School
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Gender, Risk, and Adoption of Industrial Hemp by Midwestern Growers

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posted on 2021-07-26, 10:51 authored by Elanur Azize UralElanur Azize Ural
Risk, and how one proceeds with uncertainty, are key indicators of behavior. In particular, in observing farmers, risk perception is found to influence the decision to innovate and adopt new crops (Ghadim et al., 2005). Farmers who are more risk-averse tend to be later adopters of new crops, while risk-loving farmers tend to be first adopters (Barham et al., 2014). As such, the recent legal shifts in hemp production laws have prompted many growers eager to test out the crop to do so. A vast majority of current licensees planted less than 50 acres to start, despite being mostly corn and soy producers—implying large acreage access. The American ‘hemp rush’ provides us with a real-time display of adoption behavior and its gendered implications.


Degree Type

  • Master of Science


  • Agricultural Economics

Campus location

  • West Lafayette

Advisor/Supervisor/Committee Chair

Maria Marshall

Additional Committee Member 2

Ariana Torres

Additional Committee Member 3

Michael Langemeier